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Space photo of the day 06/30. Spiral galaxy known as Messier 66 or NGC 3627.

Ain’t it purty? OK.  I’ve been to too many Oklahoma! rehearsals. But it is beautiful.

Space photo of the day 06/30

SA/JPL-Caltech/R. Kennicutt/University of Arizona and the SINGS Team


June 30, 2010

This image of spiral galaxy NGC 3627, also known as Messier 66, was captured by the Spitzer Infrared Nearby Galaxy Survey Legacy Project. NGC 3627 is estimated to be 30 million light-years away, towards the constellation Leo. Astronomers suspect that the galaxy’s distorted shape is caused by its ongoing gravitational interactions with its neighbors Messier 65 and NGC 3628. NGC 3627 is another brilliant example of a barred spiral galaxy, the most common type of disk galaxy in the local universe.

Brian Armstrong of UniversityTutor.com talks about how to use domain names to improve Google rankings.

Brian Armstrong of UniversityTutor.com talks about how to use domain names to improve Google rankings.

Read the whole article here. This entry is part 8 of 19 in the series UniversityTutor.com)

The Power Of Having Keywords In Your Domain Name

Iin this lesson, Brian talks about the power of having keywords in your domain (and subdomain) name. When he had multiple sites, he made sure the all had different domain names. He also made sure each site had separate content. He says not to duplicate content in multiple sites. The engines will detect duplicate content.

He recommends using  Google Adwords Keyword Tool to find out what people are searching for.  Doing all this upped his hits, but he was still not seeing all the results he wanted, so he switched tactics and looked at putting keywords in Subdomain names.

Combining his sites into one domain: www.UniversityTutor.com made it easier to manage, but he didn’t want to lose the benefit of having keywords in the domain name(s). He decided to use regional subdomains. Each city that had a tutor program in it was a separate subdomain under UniversityTutor . (He even has it set up so a new subdomain is created automatically each time an tutor comes on board in a new city. His format of  “[SUBJECT] tutor [CITY]” like “algebra tutor austin,”  allows him the possibility of generating over x 1,000 = 40,000 potential keywords to rank for. Wow!)

To keep the ratings from his old, multiple domain system as he transitioned to the new single domain, multiple subdomain one, he used a “301 redirect” to tell Google (and other search engines) when he are moved. Subsequently, he used Rank Checker. (a free Firefox plugin) to check the status.

Thank you Brian for this lesson and the others at your site.